Consumerism A Social And Economic Order Within America...

History s records often overlook ordinary people, but collectively, they make significant and abiding social change. A social and economic order within America propelled, perhaps unconsciously, by the people, is consumerism. Originating in the nineteenth century, consumerism revolutionized the way individuals thought, behaved, and interacted with each other. Coming into full bloom during the Industrial Revolution, consumerism fueled a new desire for material goods, unnecessary for and unrelated to basic survival. The idea for mass production, a cheaper and more profitable means of consumption, arose with the presence of advancing knowledge and technological power. The businessmen in charge of the industry at the time quickly put together that the financial success of mass production, required mass consumption. Consequently, a means for mass communication needed to be devised. And so, advertisement and media, the vehicles and instruments for consumption, were born (Ewen 2). In order t o get people to want to spend their hard-earned money, individuals need to be motivated and persuaded. More importantly, people need to be manipulated into thinking that to feel happy, whole and worthy, they have to consume. This single path between material and well-being, paved by the grasps of media and advertisement, gives rise to the self-poisoning consumer-infatuated society present today. Modern day obsession with the consumerist lifestyle, transforms the American, regardless ofShow MoreRelatedEconomic Growth And Development Of Development6644 Words   |  27 Pagesexamine the idea of development and briefly looked at its historical development until the age of neo-liberal and market propelled development we are current witnessing with a view to proposing directions for future development. As I do these, I will examine the of this importance development for Africa. Development can be seen as the study of the causes and consequences of economic change in society. 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