Surface Analysis Assignment Example | Topics and Well Written Essays - 1750 words - 1

Surface Analysis - Assignment Example Using a combination of electrostatic and magnetic fields which distinguishes the ions on the mass to charge ratio, these secondary ions are drawn into a mass spectrometer. By varying the strength of the magnetic field one can assess ions of different mass to charge ratios. (ii) It is capable of finding out the extent of impurity concentration present in a specimen and represents the same as a function of depth. The sensitivity of this instrument is in the range of 1 ppb (-10^13 at/cm^3). auger electrons from the material on collision. These auger electrons have specific kinetic energies which depend on the electrons emitted. This method therefore creates element maps capable of identifying chemical composition. Some of the applications of AES include This advanced technique uses x rays in dislodging electrons from specimens and these have distinct kinetic energies depending on the nature of emitted electrons. It is particularly useful in providing information regarding the type of bonds that exist between electrons. This is because any change in binding energy is reflected in the XPS spectrum chart which shows crests and troughs. The crests obviously reflect the high chemical boding energy that existed and the troughs vice versa. Its applications include This essentially consists of a tip mounted on a cantilever. The specimen is placed below this cantilever and dragged back and forth. The laser which is focussed on the cantilever bounces off the surface onto the photodiodes. As the cantilever tip moves up and down due the surface irregularities of the specimen, the surface of the sample is plotted showing irregularities. Uniform movement of the sample is achieved by using a piezoelectric crystal which generates a voltage on applying a pressure. This helps in plotting out the surface profile.  

Class Divided Essay Example for Free

Class Divided Essay When I first read the title a Class Divided; the first thought that came to my mind was another story about Blacks and Whites being separated. I really had no idea that what I was about to see and read would be a learning lesson like one I had never had before. But to my surprise once I started reading the article One Friday in April 1968 I knew that this was going to be different then any thing I had read. So I allowed myself to fill what the writer was writing to try and fill what Jane Elliott had felt that day in April in 1968. As she prepared to face a group of 3rd grade students who happened, to be white and teach them about racism and discrimination something she hoped they would understand the rest of their lives. Jane Elliott had taught her class about what the two things had mint before but not on the level she had planed to go to today; she hoped that with what she was planning to do would not mean she had crossed the line to far, but if not her then who and if not then when. It was not something that Jane Elliott could put off any longer. With the assassination of Rev Martin Luther King the night before this assignment was sure not to be an easy task. Jane Elliott knew things would be different in class this morning! But she was a women who knew in her heart what task laid before her and not quite sure how the outcome would be, or how or what response the children or their parents may have it was to late too turn around now. This was a situation that was going on all over the world not just in her town or in America. And it was time that someone brought right to the face of Americans children I mean who is the leaders of tomorrow but the children of today. And they might as well get a taste of the real world now; really what could the worst that could happen? You might find out that even at that young age, some of them might even understand that racism and discrimination is something they never want to be a part of or on the flip side you would have a bunch of racists’ running around; it was best to know now what kind of people were being raised instead of finding out later when they get to old to even change. The technique that Jane Elliott used was very different then any I had heard about and since by the video I knew there where no blacks in her class to see how she would divide the class I was very interested. And here white women a teacher from a rule town was willing to put and idea a solution of an age old question of how to stop discrimination. Something the nation had no solution to and countries and people were battling over everyday. How was this demonstration with kids going to change anything? Jane Elliott took a chance not just for wanting to teach students about racism and discrimination but teach it in a manner in which you as a person could actually feel acknowledge and understand the experience that they just went through to know how it feels to walk in another man shoes. Jane wanted her students to understand that at the end of the day no one is superior or inferior to anyone else no matter what your status is in life. Now I admit I had no idea how she was going to approach this difficult task and get the point across but as I continued to watch on, it was becoming clearer. When Jane Elliott started her class the following morning it started off I guess you could say any normal class day would start the students seem to be as happy as the average 3rd grader would be. The normal inquisitive minds of most kids; as the kids hung up there coast and put away their coat and lunches away she started getting the kids in order and as class started she asked them a question like did they know what were some of the things that made other people different from themselves and other whites. Some said size one said clothes but color was the one they all could agree on and so she asked them what where some of the skin colors that where different then their own? Blacks and sometimes they were called Negros and Indians. So she asked the kids and how did they think that people of other colors felt by feeling different about being different they said they felt that blacks did not feel as smart by not being white, and they felt stupid because they were black. And so with that she asked them how they would fill if they were treated different because of their color! Now keep in mind this is the week of national Brotherhood and you are suppose to treat your fellow mates with respect and love show them you care because they are your brother. And Jane Elliott was about to do just the opposite. She asked them how would they fill if they where treated different because of the color they where now at first I’m thinking how is this going too work they are all white. But she told them that she was going to divide them up by the color of their eyes. Now for that day all people with blue eyes were going to be better then the brown eyes and it was like immediately you seen a whole different reaction from the class, it was if these weren’t even the same kids the brown eyed kids started to withdraw almost immediately and the blue eyes were in full bloom. Some of the blue eyed kids even gave a solution on how Ms Jane should handle the brown eyed kids with a yard stick incase they got out of hand. Now by lunch time the blue eyes felt on top of the world they told not to play with brown eyed kids and that they could have seconds on food the brown kids could not. Now for the brown eyes you could see the confusion on their faces the hurt they actually tried to rationalize how the same kids they had been friends with and played with change so much. And I remembered thinking how could in such a short period of time could these sweet kids turn into the ill monsters they has become. For me it was like if it took them such little time to embrace such a cruel sprite then I knew how it must be for grown people who exercise this kind of behavior for a long period of time how bitter and angry they must be not at the world but themselves. Now one of the scenes on the playground when the blue eyed boy taunts the brown eyed boys and they get into the brawl it hurt because before this experiment they were friends. And just in a couple of hours all there upbringing and brotherly love had went out the window. Now when Jane asked the boys what happen the blue eyed boy said it made him fill powerful and in charge? He said it made him fill like a king. The brown eyed boy to me on the hand seemed to be more affected by what had happen at lunch he said he was hurt and they use to be friends that the eyes had nothing to do with it they had been friends and even though he hit the blue eyed boy it did not make him fill better. This made me see that even though this was the first time they had put a division among the students the lust for power emerged quickly in some with out hesitation and others went along with it because that’s what they were told to do while again the brown eyed boy stood up for himself regardless of what the teacher said even though he admitted that he did not like being treated different and fighting did not make it better he just knew it was not fair. On returning back to class Ms Jane also noticed how the blue eyed kids were getting there work done faster and even being more helpful she noticed how the brown eyed kids looked like they where helpless and not really participating in class time you tell they felt rejected. It was as if had caught the essence of creating a bad situation but had the answer for straitening it out all was not lost. Jane announced to the that the roles had changed the following morning in class and believe me the blue eyes where not to happy with the change this mint they would be on the bottom and the brown eyes were on top. Some kids did not want to do it anymore while others could not wait to be on top. What this showed me with kids is that they do as they see being done just as well as what they hear. When it was time to go back to being normal no more blue eyes no more brown eyes over all the kids seemed to be happy to return to the normal class setting; she allowed the kids to tell what they like and disliked better about it and in the end the all promised not to ever dislike somebody because of there skin color. When Jane Elliott did this same experiment in the jail there was a whole different reaction here the video was showed to the inmates not as a test but more as a teaching tool which I kind of understood discrimination is something that most of the prisoners had encountered some where along the way either in there or one of the reasons they where in jail in the first place. But she did use the correctional officers and parole agents and I could not believe what was going on one man early on caught on that it must have been some kind of test because he notice the obvious brown eyes only signs blue eyes only signs seating situation while others tried very heard but it was this one lady she was a blue eye and a correctional officer she questioned and taunted everything that Jane wanted them to do prior to the blue eyes meeting in the room with the brown eyed people she sort told them that the group of people entering were going to be rude loud dominant and disruptive once the seminar bega n. No one knew what was going on but she was setting the blue eye people to fail. She made them annoyed in every way possible so about time the group was together it would seem that the blue eyed people were just as she described. Now the Lady with the blue eyes seemed to be the type of person that was easily irritated to start with her whole persona was if she was in charge and not Jane she answered questions with questions kept getting smart like she was going to be in charge no matter what it was her life and job were one in one and nobody was going to make her fill less she controlled the inmates at work and that was how her personality came off as if she did not come second to anyone things went her way or no way and that there is only one right answer hers; she became very annoying too me and she made me fill like some people In authority position now like its only their way that works does on like individuality love making people fill less in order for them to feel good about the mselves. It seems if the other blue eyed people were willing to try and work out was being taught she kept a defensive block up all the time. Her behavior had begun to annoyed a lot of the people in the room including some blue eyes This also made me see how much easier it was for the children to grasp what was being taught; more then the adults the kids were willing to say that how they were able to treat people even when they were told to do so if it mint treating them bad they did not like it. Of course for the one kid who felt like it gave him power. The correctional officer Acted, as if to admit that you are not better then the person next to you then there better then you. I think she had control issues; me, personally fill that you can learn something new ever day if you are willing to learn you have good and bad I every race good and bad comes in many shapes and sizes. But if you be the best you can be treat people with kindness and respect you will get treated the same. As long as you know there are exceptions to all rules and some people are just not nice no matter what. But don’t let that change who you are. Smile and somebody bound to smile back.

The secret of Kentucky Fried Chicken (KFC) success

The secret of Kentucky Fried Chicken (KFC) success The secret of Kentucky Fried Chicken (KFC) success Kentucky Fried Chicken (KFC) is a very well known restaurant in the world. It is rated at number 60 as the world most well known brand by BusinessWeek (McDonalds at number 9 and Nescafe, 23). Its history spans almost 80 years when it started at Corbin (Kentucky-USA), in the 1930s. During this period the United States was under The Great Depression with almost 25% unemployment rate. The hard time was probably one of the biggest factor in forcing Harland Sanders (The Colonel) to start experimenting with various mix of spices and herbs, trying to get the best formula for his recipe. (If we still remember the Asian Economic Crash 1997-2002, one of the last remaining business that kept going during the recession was the food industry). By 1939, the recipe was already perfected and the Colonel had expanded his restaurant to accomodate 142 seats. This was a fairy large restaurant, the size is equivalent to several tennis courts. However there was one problem. The WAITING time! It took almost 30 minutes for the chicken to properly cooked. Turn the gas bigger and you risk of having the chicken cooked on the outside but still red with blood inside. Saved by the Pressure Cooker Thanks to technology, in 1939 pressure cooker was introduced. Pressure cooker allow liquid to boils at higher temperature. Water for example normally boils at 100 degree Celcius, but with a pressure cooker the sealed lid doesnt allow air or liquid to escape and enable water to boils higher at 125 celcius. This significantly shortened the time for cooking and as an added advantage, the nutrients (hence the taste) are retained making the food more delicious. Since the boiling point is much higher, this would also kill more germs and make the food last longer. It should be noted that The Colonel spotted the pressure cooking technique just weeks after it was introduced. This means he was always looking for ways to improve the taste and the time it takes to cook the famous kentucky fried chicken. Time means money Every minutes saved means less time waiting and more satisfaction to the customers. This would also encourage a first time buyer to become repeat customers. The Colonel is also a smart guy. He can read the writing on the wall. By early 1950s, he probably heard rumours that an Interstate Highway is going to be built BYPASSING his town. This could have a devastating effect on his business. He is now probably under serious dilemma. When the Interstate was finally opened in 1955, it caused a huge diversion of traffic away from his town. Owning a big percentage in a small town VS Owning a small percentage in a large country. Seeing an end to his business, the Colonel auctioned off his operations. Confident with the quality of his fried chicken, the Colonel started travelling from town to town franchising his recipe. He visited countless restaurants, promoting his recipe by cooking fried chickens for the owner and the workers. The first franchise was awarded to Pete Harman of Salt Lake City. A handshake agreement stipulates a payment of a nickel to the Colonel for each chicken sold. This is one of the real strength of the franchise system. It provides a stream of money albeit the sum is initially very small. Building a franchise network is like building a pipe for money to flow to you. In the beginning, the cost is huge because you have to set the infrastructure, digging the earth, linking pipes, bypassing obstacles etc. In the beginning the volume of water flow (money) in your pipe is also dismal. After a few years of hard work, the effort will start to bear fruits. A penny here, a penny there, ten pennies from this town, a hundred pennies from that city, a thousand pennies from this district, ten thousand pennies from that state and it happen EVERY DAY! Before long it started to make a huge impact on your income. The KFC secret recipe: Does it matter? It is an open secret that the KFC is made of a mix of 11 herbs spices. Using modern spectrometer, we can blast the Colonel spice with X-ray photoelectron or burn them with a specially designed gas and study the result. With a database of results made with similar technique using all spices herbs known to mankind, it would take just weeks before we could identified the exact names and percentage of those 11 spices. However, DOES IT MATTER Does it really matter to know the exact names and compositions of those spices? An average businessman would think the secret recipe is so valuable and willing to pay millions for a copy of it. A genius businessman would not pay even a penny!! It is the franchise system, not the spice recipe. Have you been to a night market (pasar malam) and tried the fried chickens sold by the hawkers? Have you ever been to a small restaurant or a foodstall and found out that the fried chicken was so crispy and delicious Then you were wondering why this small time businessman did not make a fortune out of his secret recipe! The next time you visited the restaurant again, did you notice that:- sometimes there was nobody to take orders sometimes it was closed without properly giving a notice in advance sometimes the table was in a mess and nobody to clean even after 5 minutes you were seated sometimes the sink was dirty and choke full with food residual. sometimes the fried chicken was overcooked, and at other times it was undercooked. sometimes the fried chicken was too hot and at other times it was not so spicy. What is the point? The secret recipe represent only a small percentage of the success of the KFC franchise. If I were to give a percent, it may not represent more than 20% of the total success. THE SUCCESS IS DUE TO THE FRANCHISE SYSTEM!! In a franchise system, everything is documented and there are strict rules for running the business. For example: The chicken must be cooked in a pressure cooker and left for 15 minutes The size of each of the chicken parts must at least 8 cm wide and weight 300 grams The chicken must be marinated overnight The age of the chicken when they were slaughtered must be between 60-70 days The minimum size of the restaurant must be 2460 feet The color of the logo, the chair and the table must be yellow and the floor is dark grey. The toilet must be cleaned every 3 hours. The sink must be cleaned every 30 minutes The windows must be cleaned every morning Food left unsold after 15 minutes must be discarded. The worker must wear company-shirt and trousers. No jeans, corduroy or leather. 5% of gross earning must be used for local advertisement 1% of gross earning must be used for national level advertisement 3% must be used for RD to develop new recipes local brand. The food must also be offered in discounted packages (e.g 2 chicken, 1 fries, 1 glass of pepsi) The food can be ordered seperately / ala carte but no discount applies. The restaurant must have air-condition. This long list of standard operating procedures is actually the key to the success of the franchise. The long list is actually an accumulated wisdom and know-how the franchise system have developed after a few decades of operation. Finally we found the holy grail!! THE SECRET RECIPE of KFC SUCCESS IS ACTUALLY THE WHOLE FRANCHISE SYSTEM!!

Adult Literacy Education: Emerging Directions in Program Development :: Adult Learning Educate School Essays

Adult Literacy Education: Emerging Directions in Program Development The one-size-fits-all programming for [adult literacy students] that has predominated in the past should not and indeed cannot continue in the future if practitioners are to be responsive to learners' needs. Rather, practitioners must meaningfully assist adults in learning to read not only the word but their world. (Sissel 1996, p. 97). "Why don't more adults take advantage of available opportunities to improve their basic skills?" is one of the more perplexing questions confronting the field of adult basic and literacy education. Only 8 percent of eligible adults participate in funded literacy programs and, of those who do, most (74 percent) leave during the first year (Quigley 1997). "What other area of education could live with such figures?" asks Quigley (ibid., p. 8). A large number of adults with low literacy simply choose not to participate in available programs, and they are sometimes referred to as nonparticipants or resisters. The reasons these adults do not see literacy education as a viable alternative are complex but recent research has focused on the connection to previous school experiences (Velazquez 1996). Many adults equate literacy education with school, and, even though they have positive attitudes about learning and education, they choose not to participate in adult basic and literacy education programs (Quigley 1997; Velazquez 1996; Ziegahn 1992). Since most adult literacy education programs still resemble school (Quigley 1997; Velazquez 1996), adult literacy educators must begin to change how programs are structured and delivered if they are going to attract nonparticipants. Fortunately, a growing number of practitioners, researchers, and policy makers in the field of adult literacy education are dissatisfied with the status quo and are proposing changes based on research and practice. This Digest presents emerging perspectives about adult literacy program development. First, it reviews current ideas about the relationship between learners and program development and then presents recommendations for program development based on the literature. Program Development: Listening to Learners' Voices How can literacy programs become less like school and more appealing to adults, especially to nonparticipants? Two areas that hold potential for answering this question are discussed here. The first is connected to program content and the second revolves around greater consideration of the differences among students. Beyond Reading and Writing Literacy education must be conceptualized as more than reading and writing (Auerbach et al. 1996). According to Fingeret (1992), "our understanding of literacy has changed from [a] focus on individual skills, separated from meaningful content .

Coffee and Starbucks

1 A. What is Starbucks’ â€Å"product† †¢Starbucks’ product is a casual experience in a comfortable atmosphere where the customer can enjoy a premium cup of coffee and a newspaper or relaxing conversation with friends. B. What is their â€Å"core product† and what are the â€Å"auxiliary features† and benefits? †¢The core product is a premium cup of coffee. The auxiliary features include the well-educated baristas that can help select the right cup of coffee and help customers learn how to reproduce the experience at home or the office with fresh coffee bean or grounds they can purchase in store. Along with the coffees available there are also Tazo teas, hand crafted espresso and blended drinks a little something for every taste. To go with the drink of your choice you can also enjoy a fresh pastry or a sandwich while listening to music or utilizing the free Wi-Fi to complete the experience. C. What is their â€Å"unique selling proposition† and how do consumers view it now? †¢Starbucks’ unique selling position was offering a high quality coffee for a premium price, while providing a place to relax other than work, home or going to the bar. With their comfortable seating areas and internet access they branded themselves as your â€Å"third place†. Customers bought into it but now that they have started to get more streamlined their stock is falling because they are losing a little bit of that selling position. As the stores get a little less comfortable and become a little more like an assembly line, customers are starting to see it more like a commodity rather than something special. 2. A. Are McDonald’s and Starbucks direct competitors? Yes. While they don’t offer the same quality of food or coffee, McDonalds has put a lot of emphasis on the quality of their coffee and have been able to increase their sales and profits. With the introduction of their McCafe line of coffee drinks McDonalds is looking to take a share of the market from Starbucks. B. What advantages does McDonald’s have in competing with Starbucks for coffee sales? †¢McDonald’s coffee has a very good reputation as a good cup of coffee. While it is not on par with the gourmet coffee and specialties that Starbucks has to offer it is a much cheaper alternative and with the large selection of menu items it can market to a much broader base of customers. For example parents with small children will be drawn to McDonald’s for their coffee because of what they can offer the children that Starbucks can’t. Another advantage is the speed at which McDonald’s can serve customers. Since the coffee and food they serve is less customized they are able to get people in and out at a much faster pace even with the implementation of the drive thru at Starbucks. . A. What changes in society (at the time of the case) helped Starbucks to be successful? †¢There was a steady increase in the number of coffee drinkers in the US in the mid-90s. That combined with the trend of consumers to drink more and more coffee out of the home has increased sales in the entire market. While a large increase of this coffee consum ption was among those that drink coffee at work, the benefit to Starbucks is that they are getting the coffee from somewhere other than the workplace. Along with the increase in consumption consumers have trended to being more and more environmentally conscious. So the focuses on environmentally friendly ways of doing business have helped to keep them in favor with the customers. B. How are these changes related to their target market? †¢Coffee drinkers ranging from 25-29 increased their out of home coffee consumption from 42% to 66% while in the same year 30-59 years old increased from 33 to 46%. 4. A. What are the â€Å"strategic marketing factors† that help to account for Starbucks’ long-term success in developing brand equity? The environment that they offered was one of the big factors that lead to their ongoing success. While there are more and more cafe styled coffee houses coming into the market at this time the idea was very unique and helped to differentiate them in the market. The high quality product and unique sizing of their products also set them apart. Rather than using the standard small med and large names they used unique identifies that helped make their products stand out in memory. Before they came around your options for coffee outside the home were very limited and the ability to get such high quality even at a premium price was a welcome feature in the market place. For the longest time they were really the only player in the space and that niche afforded them very rapid growth and early successes that help fuel even more growth as they expanded worldwide. 5. A. What are the advantages of the Starbucks Card to the company? †¢The most obvious advantage of the card to Starbucks is the guaranteed income. Once people load money on the card it can only be spent at a Starbucks location. It also makes tracking customer purchasing habits and preferences readily available. Then there is the case of the forgotten or lost cards that never get used that equate to pure profit. One last advantage is that with the card they have also created a secondary market for sales by placing the cards in stores like Giant Eagle where people that wouldn’t come into the stores can buy the cards as a gift. B. What are the advantages of the Starbucks Card to the customers? The consumer can control their spending with the card. By loading the card with the amount they allocate for coffee they can track their spending more effectively than before when just purchasing with cash or a random card. While there is no discount associated with the card it does give the consumer some protection when they register the card online. If the card is ever lost or stolen they can report it and a new card will be issued with the same balance and the existing card voided. 6. A. Evaluate Chairman Schultz’ global strategy. Is it â€Å"good† or â€Å"bad? † †¢The global strategy is â€Å"good†. You can build a lot of customer loyalty by taking care of your employees. If your employees are happy and well trained they will provide a much better experience for the customer. Starbucks mission and direction has a solid base in the customer experience as much as the quality of the coffee. So making sure the employees are trained well and very knowledgeable about all things coffee enables them to take the experience past just when the customer is in the store. Educating the customer on how to get the best cup of coffee at home as well will provide you a regular customer for not only their coffee at the office but also the grounds for home. †¢In addition the image they are able to betray as a company that cares about the community and the environment will help build customer loyalty. The fact that they not only work to be environmentally conscious themselves but also work with partners and suppliers to share the information and work together to buy, sell and use environmentally friendly products. B. What recommendations do you have to improve Starbucks’ competitive position domestically? †¢Starbucks needs to stick to what got them here in the first place. Don’t try to become another fast food establishment. Customers that are coming to one of their stores will respect the time it takes to get a high quality cup of coffee. Take that time to cross sell the customer on coffee beans and other goods for the home. While offering food to the customer is a natural evolution for Starbucks it is important that they put as much time and effort into providing high quality food as they do coffee. If they keep the high quality of coffee but serve a lesser food the lesser image will be what is remembered. On the same lines make sure that if you are going to provide places for the customer to sit and enjoy their coffee stick with the comfortable seating that invites the customer to relax and stay awhile. You will not only bring them back time and time again you will encourage them to spend more time in the store every time they visit and therefore increase the opportunities to sell more products. Coffee and Starbucks 1 A. What is Starbucks’ â€Å"product† †¢Starbucks’ product is a casual experience in a comfortable atmosphere where the customer can enjoy a premium cup of coffee and a newspaper or relaxing conversation with friends. B. What is their â€Å"core product† and what are the â€Å"auxiliary features† and benefits? †¢The core product is a premium cup of coffee. The auxiliary features include the well-educated baristas that can help select the right cup of coffee and help customers learn how to reproduce the experience at home or the office with fresh coffee bean or grounds they can purchase in store. Along with the coffees available there are also Tazo teas, hand crafted espresso and blended drinks a little something for every taste. To go with the drink of your choice you can also enjoy a fresh pastry or a sandwich while listening to music or utilizing the free Wi-Fi to complete the experience. C. What is their â€Å"unique selling proposition† and how do consumers view it now? †¢Starbucks’ unique selling position was offering a high quality coffee for a premium price, while providing a place to relax other than work, home or going to the bar. With their comfortable seating areas and internet access they branded themselves as your â€Å"third place†. Customers bought into it but now that they have started to get more streamlined their stock is falling because they are losing a little bit of that selling position. As the stores get a little less comfortable and become a little more like an assembly line, customers are starting to see it more like a commodity rather than something special. 2. A. Are McDonald’s and Starbucks direct competitors? Yes. While they don’t offer the same quality of food or coffee, McDonalds has put a lot of emphasis on the quality of their coffee and have been able to increase their sales and profits. With the introduction of their McCafe line of coffee drinks McDonalds is looking to take a share of the market from Starbucks. B. What advantages does McDonald’s have in competing with Starbucks for coffee sales? †¢McDonald’s coffee has a very good reputation as a good cup of coffee. While it is not on par with the gourmet coffee and specialties that Starbucks has to offer it is a much cheaper alternative and with the large selection of menu items it can market to a much broader base of customers. For example parents with small children will be drawn to McDonald’s for their coffee because of what they can offer the children that Starbucks can’t. Another advantage is the speed at which McDonald’s can serve customers. Since the coffee and food they serve is less customized they are able to get people in and out at a much faster pace even with the implementation of the drive thru at Starbucks. . A. What changes in society (at the time of the case) helped Starbucks to be successful? †¢There was a steady increase in the number of coffee drinkers in the US in the mid-90s. That combined with the trend of consumers to drink more and more coffee out of the home has increased sales in the entire market. While a large increase of this coffee consum ption was among those that drink coffee at work, the benefit to Starbucks is that they are getting the coffee from somewhere other than the workplace. Along with the increase in consumption consumers have trended to being more and more environmentally conscious. So the focuses on environmentally friendly ways of doing business have helped to keep them in favor with the customers. B. How are these changes related to their target market? †¢Coffee drinkers ranging from 25-29 increased their out of home coffee consumption from 42% to 66% while in the same year 30-59 years old increased from 33 to 46%. 4. A. What are the â€Å"strategic marketing factors† that help to account for Starbucks’ long-term success in developing brand equity? The environment that they offered was one of the big factors that lead to their ongoing success. While there are more and more cafe styled coffee houses coming into the market at this time the idea was very unique and helped to differentiate them in the market. The high quality product and unique sizing of their products also set them apart. Rather than using the standard small med and large names they used unique identifies that helped make their products stand out in memory. Before they came around your options for coffee outside the home were very limited and the ability to get such high quality even at a premium price was a welcome feature in the market place. For the longest time they were really the only player in the space and that niche afforded them very rapid growth and early successes that help fuel even more growth as they expanded worldwide. 5. A. What are the advantages of the Starbucks Card to the company? †¢The most obvious advantage of the card to Starbucks is the guaranteed income. Once people load money on the card it can only be spent at a Starbucks location. It also makes tracking customer purchasing habits and preferences readily available. Then there is the case of the forgotten or lost cards that never get used that equate to pure profit. One last advantage is that with the card they have also created a secondary market for sales by placing the cards in stores like Giant Eagle where people that wouldn’t come into the stores can buy the cards as a gift. B. What are the advantages of the Starbucks Card to the customers? The consumer can control their spending with the card. By loading the card with the amount they allocate for coffee they can track their spending more effectively than before when just purchasing with cash or a random card. While there is no discount associated with the card it does give the consumer some protection when they register the card online. If the card is ever lost or stolen they can report it and a new card will be issued with the same balance and the existing card voided. 6. A. Evaluate Chairman Schultz’ global strategy. Is it â€Å"good† or â€Å"bad? † †¢The global strategy is â€Å"good†. You can build a lot of customer loyalty by taking care of your employees. If your employees are happy and well trained they will provide a much better experience for the customer. Starbucks mission and direction has a solid base in the customer experience as much as the quality of the coffee. So making sure the employees are trained well and very knowledgeable about all things coffee enables them to take the experience past just when the customer is in the store. Educating the customer on how to get the best cup of coffee at home as well will provide you a regular customer for not only their coffee at the office but also the grounds for home. †¢In addition the image they are able to betray as a company that cares about the community and the environment will help build customer loyalty. The fact that they not only work to be environmentally conscious themselves but also work with partners and suppliers to share the information and work together to buy, sell and use environmentally friendly products. B. What recommendations do you have to improve Starbucks’ competitive position domestically? †¢Starbucks needs to stick to what got them here in the first place. Don’t try to become another fast food establishment. Customers that are coming to one of their stores will respect the time it takes to get a high quality cup of coffee. Take that time to cross sell the customer on coffee beans and other goods for the home. While offering food to the customer is a natural evolution for Starbucks it is important that they put as much time and effort into providing high quality food as they do coffee. If they keep the high quality of coffee but serve a lesser food the lesser image will be what is remembered. On the same lines make sure that if you are going to provide places for the customer to sit and enjoy their coffee stick with the comfortable seating that invites the customer to relax and stay awhile. You will not only bring them back time and time again you will encourage them to spend more time in the store every time they visit and therefore increase the opportunities to sell more products.

Use of Language in Miss Julie Essay Example

Use of Language in Miss Julie Essay Example Use of Language in Miss Julie Essay Use of Language in Miss Julie Essay Essay Topic: Play The use of language in Miss Julie is very complicated and simple throughout the play and also was written in 1888. The language of the play is Swedish written by August Strindberg but was translated into English by Kenneth McLeish and when you translate a language into English its really hard to make it sense. In my opinion the playwright uses different types of language; and also how the play has different types high and low classes for example Miss Julie is a high class person because she is the Lordships daughter and she presented by this way her language:Not to mention conceit. Don Juan is that your name? Or Joseph, out of the Bible? Thats it, Joseph this shows that Miss Julies language is very complicated as she is the Lordships daughter, in the play Miss Julie doesnt use simple sentences so much, so she shows she is a higher class than everyone in the play and she makes very sophisticated references. However, sometimes in the play Jean uses complicated language as well this shown that Jean has an ambition to be a high status person even though Jean is a servant, a lower class The mistress of everything, the chief ornament of the house. On the other hand Kristen the cook uses a lot of simple language, Kristen is a character that follows the orders and shows respect thats why Strindberg in the play always has her talking in simple language Shes always been wild. But worse these last few days, since her engagement finished This play features many of metaphors, and is a huge factor in this play as well, for example when Kristen and Jean was talking about Miss Julies dog called Diana. Ill, ha! Shes been at it with that mongrel at the lodge, and now shes Miss Julie wont have it. Diana is going out with this mongrel with Diana high status going out with the gatekeepers mongrel low status is a symbol of Miss Julie and Jean relationship by Diana representing Miss Julie and the gatekeepers mongrel representing Jean this is an example of Strindberg using metaphors in the play. Furthermore there is symbolism where Jean and Miss Julie told each other their dreams Im on top of a high pillar, Ive climbed all the way up and I cant get down again Strindberg did this to show that Miss Julie is a high status person but as well want to get down from the high class, however Strindberg wrote Jeans dream differently The nest with the golden egg, I want to rob it. I climb and I climb trunks so thick, slippery, Strindberg is showing that Jean want to be a high class person and shows ambition but he cant reach to the top. This play has different natural and unnatural language, in my opinion I think Strindberg did this for the audience to be enthusiastic and bring energy to the play. But for most plays usually uses very natural language Shes wild again tonight. Miss Julie. Wild showing the play is creating really fast tempo pace because the speech gets to the point. However sometimes the play gets unnatural with pauses and breaks between the sentences There was someone there: a pink frock, white stockings, it was you. Poetic language is also used, where Miss Julie and Jean having a monologue See, your Ladyship, a dog can stretch out on your Ladyships shoulder, a horse can feel your hand stroking him, but a servant in my opinion Strindberg uses poetic language to make it kind of more romantic poem. Questions are use in the play not only for the audience but for the actors as well because they acting needs to be a naturalistic as possible I think Strindberg did this to make the audience and actors to use their sense, Miss Julie use a lot of questions when Miss Julie asked Kristen to run away with herself and Jean Youve never been abroad. Never seen the world. Its lovely, riding in a train shows that Miss Julie is going through too many emotions to start a new life with the servants. Dialect is used to show the audience each character the way they speak if its formal or slang in this play focuses on high and low classes so it must be formal Vous voulez plaisanter, madame. Jean character shows that he is well educated for a servant and impresses Miss Julie that he can speak another language. If I was Miss Julie my dialect will be traditional English accent because this play is really in the olden times where women wear dresses and men wear suits also for servants wear uniform. Kristin I think she speaks formal since she is a servant and have respect for Miss Julie. Strindberg thinks that the play should be continuous, so the story flows straight through because by having breaks it ruins the show and the audience wont understand the message of the play sometimes many wont understand what the play is about. One of my practical I did a part of the play where Kristen found out that Jean and Miss Julie had an affair, I was Kristen and when I played the scene I had to think proper way to say while Im acting because there are so many ways to explore the language thats why language is so important. For my part as Kristin I was kind of using formal language there was no slang but also I was angry at the same time at Jean. I have to think about the tone of voice if Im speaking formal and angrily at Jean and its really difficult seeing that this play is a naturalistic play.

Cash Management Techniques

Cash Management Techniques A business in any industry faces competition from other businesses in same industry and as they sell the same products. Businesses thus have to come up with techniques to enable them become successful in the industry they operate in. Cash management techniques are applied in a business to increase sales and create awareness of a product. Cash rebates, cash discount and coupons are mostly used in a business to promote sales.Advertising We will write a custom essay sample on Cash Management Techniques specifically for you for only $16.05 $11/page Learn More Cash rebate is the amount of money paid to a purchaser of a product by the product’s manufacturer after proof of purchase. Cash rebate is done after a customer buys a product which has a rebate. The customer then fills a rebate form and request for the rebate reimbursement before it expires (Treaster, 2000). Rebates offer consumers part of the money they purchased a product with. This reimbursement o f customers purchase is tax free which highly attract customers in purchasing a product. Rebates thus act a way of promoting sales of a product. A customer must ensure the rebate form is filled and sent to the manufacturer before the specified time after which it is invalid. Coupons and cash discounts are other techniques of cash management which also act as ways of promoting sales of a product. Coupons are like cash rebates but only issued as a document which customers can take to a retailer and use as money in buying certain commodities (Mullin, and Cummins, 2010). These coupons do not reduce the taxable selling price of those commodities bought with them. Cash discount is a deduction allowed by retailers or sellers to buyers as a technique to encourage them pay within a given time. These cash management techniques enable businesses to make cash sales which ensures good cash flow for the business. This enables a business to have a competitive advantage over others using credit sal es as a way of attracting customers. Cash management techniques are sound business decisions. This is because not only are they advantageous to the business itself but also to customers. They induce customers to purchase products and try them out. This boosts the sales of retailers and manufacturers which enable them to solve the problem of excess inventory. These techniques help manufacturers to create awareness of their products as well as developing loyalty to consumers. This enables manufacturers to gain competing power within the industry they operate in.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Cash rebates and other cash management techniques are ethical. This is because they create competition which is advantageous to customers as it leads to reduced prices and production of quality goods. Rebates means less spending for customers and more sales for manufacturers. ( Bowie, and Schniender, 2011). Cash rebates are still an issue in the business world as most are not claimed. The issue of filling forms and sending them before deadline discourages many consumers to claim them. About only 10 percent of rebates are claimed and paid up by manufacturers. (Mullin, and Cummins, 2010). This is because companies pay up these rebates in the form that cannot offer whole amount, for example in form of a Visa debit card. Selling of cars is a good business but which has a variety of cars for customers to choose from. In the car selling business I would recommend use of cash rebates. This is because when customers are looking for a new car, they are in a dilemma of which model to buy. This makes their decision to be easily influenced by cash rebates. Cash rebate in the car selling business is a good competitive method to encourage sales. References Bowie, N., Schniender, M. (2011). Business Ethics For Dummies. New York, NY: John Wiley Sons. Mullin, R., Cummin s, J. (2010). Sales Promotion: How to Create, Implement and Intergrate Campaigns that Really Work. London: Kogan Page Publishers. Treaster, J. (2000). Rebates May Save Money, Just Maybe Not for You. Retrieved from https://archive.nytimes.com/www.nytimes.com/library/tech/00/09/biztech/technology/20treaster.html